Market Segmentation Targeting and Positioning
For example Coca-Cola identified through market research that its Diet Coke brand also marketed as Coca-Cola. Moreover segmentation targeting and positioning is an audience-focused rather than product-focused approach to marketing communications which helps deliver more relevant messages to commercially appealing audiences. Segmentation Targeting And Positioning Ppt Video Online Download Segmentation Marketing Process Marketing Mix Being an affluent brand Apple targets medium to high-income individuals. . The key point of market segmentation however is to further use it to develop your targeting and positioning. There is also the need to satisfy various customers ranging from average to health-conscious ones. Targeting is when the company decides on which target customer segment they want to go after which they think will be profitable for them. The segmentation-targeting-positioning model is designed to help you better ta...
